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Focus group research involves organised discussion with a selected group of individuals to gain information about their views and experiences of a topic.
Focus group interviewing is particularly suited for obtaining several perspectives about the same topic.
If you are unsure of which direction your company needs to take with regards to staff development, target customers or the formation of user groups we can help. We will identify your key players gather information on their current experiences and where they would like things to be in order to promote loyalty to your organisation or brand. We will produce a concise report with key points and recommendations for action
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